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Panera. Chipotle. Domino’s.The world’s largest multi-location brands have been exposed to every type of crisis – from food safety issues to violent incidents. These events can quickly spin out of control, going viral and even hitting the news – affecting customer retention, stock prices, and more. This must-have 2024 resource for multi-location businesses includes:
- 6 real-life case studies of the biggest multi-location brand crises
- How brands today are moving from crisis management to crisis prevention
- Why sentiment analysis and surveys are not enough to protect your business
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